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Pragmatic Play signs three-vertical deal with new partner InstaBet for Brazil and Mexico iGaming markets

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Continuing its aggressive Latin America push, Pragmatic Play has gained further footing in the Brazilian and Mexican iGaming markets having partnered with sports betting and online casino services provider, InstaBet.

The multi-vertical deal that allows Pragmatic Play to supply its award-winning titles to “two exciting LatAm markets at ones,” will make three of the provider’s most popular verticals available to the Mexico City-headquartered operator. Meaning, that InstaBet’s customers in both countries will be able to experience recently released hits such as  Gorilla Mayhem and from associate Reel Kingdom, Magic Money Maze, along with popular games like Gems Bonanza.

Three Vertical Deal:

Also part of the arrangement, the operator will gain access to titles from the provider’s fast-growing Live Casino offering, with traditional live dealer games such as blackjack and roulette along with Boom City. Launched late last month, the innovative new game plays via a custom-built set, and spotlights a studio-size 6×6 grid with a total of 36 squares, each of which represents a unique outcome. From the board, players place their bets, and wins are determined by the roll of a pair of giant dice, on their way to a possible max win of 20,000x!

Another product, Virtual Sports, is also included in the three-vertical deal and with access players will have more betting opportunities to fill in between live sporting events. Among others, popular titles such as Horse Racing, Fantastic League and Force 1, each with market-leading real-time 3D graphics, will make their way to the operator’s game lobbies.

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Variety of Content:

“Instabet has become synonymous with quality and providing our players with the widest variety of content is a core pillar of our overall growth strategy, so this latest agreement with Pragmatic Play will deliver on both of these aspects,” read a statement from Carlos Sandoval, Chief Executive Officer for InstaBet Mexico.

The CEO expects Pragmatic Play’s award-winning slots, variety of traditional and innovative Live Casino titles and extensive Virtual Sports games will be “warmly welcomed” by their players.”

Headquartered in Mexico’s capital city, InstaBet currently operates in Brazil and Mexico and the new alliance will see the provider supply these three verticals to the two markets at the same time, allowing for further growth  across the hot Latin American iGaming market which it already enjoys a leading presence within.

Two Birds:

Also commenting on the new partnership, Victor Arias, Vice President of Latin American Operations for Pragmatic Play, said they are “pleased” to have signed the multi-vertical seal with InstaBet which will allows them to provide their “world-renowned high-quality titles to two exciting markets at once.”

Arias explained that the operator‘s “unique position across these multiple countries means that more players than ever before will be able to enjoy our games.”

Pragmatic Play has made significant gains in its goal of becoming the region’s leading iGaming supplier, having recently inked a series of content deals with sports betting and online casino operators BNR Bet and Weebet in Brazil, most recently, among many others.

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